Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.
Wikipedia
Ever since the first search engines came into being one issue has stuck around: how do they decide who to show and what order to show them? To keep people using your search engine as apposed the other guys you have to consistently show the best possible results for any given search term. That means inventing algorithms which can scan a website and measure how relevant it is to the search term being used and how useful it’s likely to be to the visitor. On the search engine results pages web sites will then be shown in order of most likely to be useful to the visitor to least likely to be useful.
SEO is therefore the tools, techniques and attitudes we employ to make your site the most useful and relevant in your industry and then demonstrate that fact to the search engines so they will rank you well. This means:
• Creating a well-designed, fast loading, responsive web site.
• Helping your customers with easy navigation to the information they need.
• Writing high quality, keyword rich content which is genuinely helpful.
• Spreading the word and attracting attention from elsewhere on the net.
The algorithm itself is extremely complicated. An often quoted idea is that it contains over 200 variables which impact on how well a website will be judged. In actual fact it’s likely to be far more abstract than that but the key thing is that no matter what the individual elements are the end goal is always the same: to find which websites is the most relevant for the search term being used.
Here at Nexus we have a talent for creating well designed websites and are equipped with the tools, techniques and attitudes which search engines look for when determining a websites worth. We provide you with a fully optimised website to give you the best possible start. We then teach you the techniques needed to produce high quality content your visitors will love and share with you the various ways you can tell the world about it.
Learn the skills we offer and used them throughout the running of your website and you’ll find yourself at the top in no time.
