Social media isn’t the new kid on the block it once was. In the last few years it has grown at unprecedented pace and has integrated itself with almost every aspect of online life. Most recent statistics show that 31.24% of all internet traffic is driven by social networks. At almost a third that’s simply too big a group to ignore. No two ways about it, your business needs to get social!
But where should you start? Setting up the profiles is one thing but how should you use them? Luckily Nexus are here with all the tools and techniques you need to run an effective social networking campaign.
We set up the profiles for you and show you some of the tools available to make running your profiles easier and less time consuming. We advise what you should share, how you should treat social enquiries and various ways you can grow your pages to reach out to as many people as possible.
This is by far the most common objection we experience and on the surface it makes sense. What you have to consider is that it doesn’t matter if your customers have profiles, if they use the internet to compare businesses at all then they are able to see your social profiles. Having a series of active social networks shows you to be a vibrant living company which reaches out to its customers and openly invites communication.
Perhaps more importantly social networks have become the new normal method for sharing content online. By having social networks you are giving yourself a means by which to spread your content, increase your visibility and establish yourself as an authority in your field. Social networking really is the new word of mouth.
A fundamental benefit of social networking is that it’s a fantastic medium that your customers can use to contact you, conversations will often be visible to the public where everyone can see you providing answers to common questions and demonstrating brilliant customer service. Altogether it’s a great PR tool
