So you’re getting traffic, that’s great! But what does it all mean? Let’s take a look at the data.
Google Analytics is Googles traffic analysis package. It’s deep and detailed with great flexibility and a whole host of useful features. For the beginner though it can be overwhelming. Sure, there’s new terminology you’ll need to pick up but the main problem is the sheer depth of information you have available.
If you struggle to pick the relevant information from the mountain of charts and numbers at your disposal you can always rely on Nexus to get you to the point. At Nexus we do the leg work for you giving you your stats in a simple A B C format:
Your traffic can arrive at your website from a whole range of different sources. It could be organic traffic from the search engines, Paid traffic from your Adwords campaign, referral traffic coming in from other people’s websites or a variety of other potential sources. Acquisitions tell how the visitors got to your site and if available what search terms they used to get there.
What did the visitor do once they got to your site? For that we look their behaviour. We analyse where they landed first, how long did they stay there and where they went next. Did they leave immediately or did they go to another page? We also use advanced tools like events tracking to monitor what parts of the page they interacted with.
So what was the outcome of the visit? Monitoring conversions involves defining what your goals and tracking the number times they were fulfilled and by what visitors. A goal could be a contact form completion, a booking or purchase, or a file download. Whatever your final objective is that’s the conversion we help you track.
Once you know how they got to your site, what they did once they got there and whether it got the desired result you can start to make important decisions based on this information. Do more people convert who come to your site from organic sources rather than paid ones? Well it’s probably a good idea to increase your SEO budget whilst reviewing your campaign keywords. Are visitors more likely to convert when they visit a certain page? Then you should direct traffic towards that page by improving your menus and internal links.
These are the kinds of questions you’ll be able to ask yourself once you have access to the correct information. We can analyse your traffic from top to bottom and make the appropriate suggestions based on the numbers we see and then our talented web team can help put the changes in place.
Websites require regular updates in order to evolve and become more effective at helping you achieving your outcomes over time. Use your traffic to make every decision count.
