Here’s a fun fact: There are currently over 920 million websites online right now. Another 5 or 6 are being added every second. That’s a lot of information, but more importantly, that’s a lot of competition!
So, you’re a business owner with a web presence. You’ve no doubt run into the Google search algorithm by now. It’s that strange force which dictates where your website appears in the search results, understood in full by few outside of Googles mysterious cabal of code wizards. It’s this which ultimately decides to put your competitors on page one while you are relegated to page ten.
Search Engine Optimisation (SEO) is the tools, techniques and attitudes which attempt to gain control of the search results giving you a better chance of appearing in the coveted #1 spot for your core keywords. It is the active efforts taken to make your site as appealing to the search algorithm telling it “When it comes to this topic, I’m the best website there is!”
But why should you care? Consider this: the website holding the number 1 position on the SERPs* gets on average an incredible 32.5% of the visitors searching for that term! #2 gets 17.6%, #3 gets 11.4% and so on. With traffic rapidly dwindling down to nothing it’s easy to see why getting as close to the top of the first page as possible is so important. By the time you get to page two you’d might as well be putting up a billboard in the desert.
In a nutshell, if you want to do business, gain leads or generate sales through your website your position on the SERPs should be one of your top concerns. Here at Nexus we have mastered the techniques needed get you to the top. We can assess your website, point out the areas of improvement and make all the necessary edits and upgrades to give your website a fighting chance.
We work on your websites code and content making your site faster, more responsive easier to use and optimised for your desired search terms. All of these things are factors which Google pays attention to when deciding your position.
*that’s marketing lingo for Search Engine Results Pages.
With every client we take the time to review the search terms a prospective customer might use when looking for that client’s goods and services and ensure that their web site is found by the search engines and ranked highly.
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An SSL (Secure Sockets Layer) certificate is a digital file added to your site which creates an encrypted connection between your website and a visitor’s web browser. This allows information to be transmitted to and from customers securely.
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Pay Per Click Advertising is one of the best known and effective ways to quickly attract more traffic to your website. It works by bidding for space on googles search result page whenever someone searches for a targeted keyword.
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