Pay Per Click is a type of advertising where you can secure yourself a visible position on the search results in minutes without having to think about ranking organically. It works like this: you choose your daily advertising budget along with the search terms you’d like to get found for. Once your campaign is active your ad will appear on the search results when someone types in a search term that you are targeting. If a person clicks on your ad they are sent to your website and you are charged a fair price for them clicking on your ad. Simple!
The main issue with Pay Per Click is that it isn’t a set-and-forget job. You can’t just throw one together with any old settings and expect it to perform. Similarly once it’s running you can’t leave it unattended without it starting to leak money all over the place. A PPC campaign needs the care and attention of a skilled campaign manager. One with experience and the time to spend doing the research, analysing the results and master crafting the perfect ad for your business. Nexus can offer you just that. We keep your campaign optimised, reduce unnecessary spending, cut out underperforming ads and keep your campaign profitable.
Contact us to learn more about how PPC advertising can start bringing you traffic today.
The most obvious benefit of PPC is that it gets to work right away. No waiting for Googlebot to index your latest changes. Within hours of your campaign going live your website will be visible and assuming there’s people searching for your desired terms you should start to see traffic coming in. Your ads can point to any page you wish as well so if there’s a particular product on your website you feel needs an extra push PPC is a great way to drive some traffic in its direction.
The second Benefit is that using PPC makes it very easy to track your success down to the finest detail. At Nexus we help you discern which search terms are worthwhile targets, what ad copy will persuade the most people to click and which landing pages result in the most favourable results. All of this is based on a solid foundation of clearly presented performance statistics allowing your campaign to grow and improve over time.
A third benefit is the level of visibility. A well-managed campaign will show your website at the top of Google’s search results a high percentage of the time. Compare this to Organic SEO where you have no direct control over where your website is shown. A very basic way of looking at PPC is that whenever someone searches for your term you’re entered into an auction. You bid for the position you want on the page any by bidding competitively you can increase your chances of getting the spot you want.
This is actually a huge oversimplification. In reality there are many complex factors which have an impact on your paid position. A skilled advertiser such as ourselves is aware of them and knows the best way to organise your campaign to give you the best chance of success.
